Skip to Content

ABOUT US

We are an owner-managed, international company specializing in furniture, lighting, and home accessories, and a leader in our market segment. Under the slogan “The Joy of Living,” we design and market unconventional home furnishings. KARE stands for eye-catching home ideas and extraordinary home design: unconventional and authentic, never boring, and always full of imagination and inspiration. Setting itself apart from run-of-the-mill mass-produced goods, KARE is winning the hearts of design enthusiasts and lifestyle aficionados around the world.



PLANET KARE

With its own stores in Germany and Austria, franchise partners, shop-in-shop displays, and currently 200 brand partners, Kare inspires cosmopolitan people of all ages in over 46 countries who are passionate about personalized home decor. In 2014, the company opened its first international flagship store with an immersive experience: the Kare Kraftwerk. The location at the company’s headquarters in Munich is as unique as the brand itself. The Kare worlds have found a new home within the industrial architecture of a former combined heat and power plant.

Kare Design GmbH, a privately held company, is an internationally operating retailer of furniture, lighting, and home accessories. As a franchisor, wholesaler, retailer, shop-in-shop operator, commercial interior designer, and trendsetter in the home furnishings sector, the Munich-based company has experienced continuous growth since its founding.

BORING? NEVER!

The Kare brand stands for unique home decor ideas—unconventional and authentic, never boring, and always full of imagination and inspiration. Since 1981, the company has been delighting its fans and retail partners worldwide with an unparalleled variety of ever-changing furniture, lighting, and home accessories. These pieces reflect our passion for design. They include treasures discovered in hidden small artisan workshops, slightly eccentric one-of-a-kind pieces with a “wow” factor, as well as lovingly handcrafted solid wood furniture built to last a lifetime.

Like no other brand, Kare excels at identifying style icons, emerging trends, and innovations in furniture design. And we read the minds of all home enthusiasts. Open to spontaneity and unafraid to try something new, our in-house trend scouts and creative team bring surprising, affordable, and desirable collections to life. For individualists and romantics, for the wild and the stylish, for free spirits and all those who shed all constraints the moment they step through their front door.

Kare is an unconventional furniture company that steadfastly rejects run-of-the-mill concepts, operates strategically in the market while keeping its finger on the pulse of current trends, and remains on the path to success with revolutionary interior design ideas. Behind it all are Jürgen Reiter and Peter Schönhofen. They founded the company while they were still students. As owners and managing directors, they continue to lead the company today with passion, a spirit of innovation, and personal dedication. As an international provider and trend catalyst, Kare is therefore faster, smarter, and more successful in the market than its competitors.


KARE OVER THE YEARS

1981

Year Founded - First KARE store in Munich, covering 40 square meters


1986

First Trade Show Booth: Heim und Handwerk, Munich

1990

First Booth at IMM Cologne


1994

Opening of the First Franchise Store: KARE Designhaus Vienna


1995

Participation in the Salone del Mobile in Milan


2004

Continuous Development of the Kare Franchise System


2013

Launch of the German onlineshop KARE.DE


2014

Opening of the flaship store: KARE Kraftwerk, Munich


2016

KARE surpasses the 100-store mark worldwide


2018

Augmented and Virtual Reality: Expansion of the KARE App Room Designer and Introduction of Innovative Tools for 3D Interior Design Consultations

2020

Stores and showrooms are being fully digitized to enable digital tours in high-resolution 3D image quality



2021

KARE Celebrates 40 Years of Home Sweet Home!


INTERNATIONAL TRADE SHOW APPEARANCES

KARE showcases its interior design concepts and product lines at all major furniture trade shows, such as the Salone del Mobile in Milan, Objet & Maison in Paris, imm in Cologne, and Ambiente in Frankfurt. In addition, KARE hosts its own in-house trade shows for its B2B customers in the 2,800-square-meter showroom at its headquarters in Garching-Hochbrück.

EMPLOYEES

Our employees are diverse and unique. Approximately 380 employees from 28 countries currently work in Munich, and KARE employs approximately 1,150 people worldwide. A key focus of our human resources efforts is training and professional development—we are an IHK-certified training company; about one in ten employees is an apprentice, and many more have completed their apprenticeships with us. The KARE Academy regularly hosts training sessions for employees, retail partners, and franchisees.

Choose your country